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Consumer Behavior and Insights (9780190857165)

Consumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral,
psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.
Theory is set in context for students through extensive use of US and international examples and extended cases.




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Mastering spaCy : An end-to-end practical guide to implementing NLP applications using the Python ecosystem (9781800563353)

Build end-to-end industrial-strength NLP models using advanced morphological and syntactic features in spaCy to create real-world applications with ease

Key Features

Gain an overview of what spaCy offers for natural language processing
Learn details of spaCy's features and how to use them effectively
Work through practical recipes using spaCy

Book DescriptionspaCy is an industrial-grade, efficient NLP Python library. It offers various pre-trained models and ready-to-use features. Mastering spaCy provides you with end-to-end coverage of spaCy's features and real-world applications.

You'll begin by installing spaCy and downloading models, before progressing to spaCy's features and prototyping real-world NLP apps. Next, you'll get familiar with visualizing with spaCy's popular visualizer displaCy. The book also equips you with practical illustrations for pattern matching and helps you advance into the world of semantics with word vectors. Statistical information extraction methods are also explained in detail. Later, you'll cover an interactive business case study that shows you how to combine all spaCy features for creating a real-world NLP pipeline. You'll implement ML models such as sentiment analysis, intent recognition, and context resolution. The book further focuses on classification with popular frameworks such as TensorFlow's Keras API together with spaCy. You'll cover popular topics, including intent classification and sentiment analysis, and use them on popular datasets and interpret the classification results.

By the end of this book, you'll be able to confidently use spaCy, including its linguistic features, word vectors, and classifiers, to create your own NLP apps.

What you will learn

Install spaCy, get started easily, and write your first Python script
Understand core linguistic operations of spaCy
Discover how to combine rule-based components with spaCy statistical models
Become well-versed with named entity and keyword extraction
Build your own ML pipelines using spaCy
Apply all the knowledge you've gained to design a chatbot using spaCy

Who this book is forThis book is for data scientists and machine learners who want to excel in NLP as well as NLP developers who want to master spaCy and build applications with it. Language and speech professionals who want to get hands-on with Python and spaCy and software developers who want to quickly prototype applications with spaCy will also find this book helpful. Beginner-level knowledge of the Python programming language is required to get the most out of this book. A beginner-level understanding of linguistics such as parsing, POS tags, and semantic similarity will also be useful.




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Als ich Amanda wurde (3423717491)

Über die erste Liebe und die Angst, nicht akzeptiert zu werden
Amanda Hardy hieß nicht immer Amanda. Früher war sie Andrew. Jetzt hat sie endlich die Operationen hinter sich und ist auch biologisch ein Mädchen. Bei ihrem Vater in Tennessee, wo niemand sie kennt, möchte sie ein neues Leben beginnen. Zunächst scheint das auch zu klappen: Plötzlich gibt es Freundinnen statt Mobbing und bewundernde Blicke von Klassenkameraden. Doch dann verliebt sich Amanda. So richtig. Mit Grant erlebt sie eine wunderschöne Zeit. Er vertraut ihr und eigentlich will Amanda auch ihm vertrauen und ihm von ihrem früheren Leben erzählen. Nur wie? Amanda setzt auf Zeit - ein gefährliches Spiel ...




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Music Reading for Guitar (0793581885)

(Musicians Institute Press). Starting at the elementary level and progressing to advanced techniques, this comprehensive method is like a complete two-year guitar course in book form. It includes over 450 songs and examples, and covers: notes, rhythms, keys, positions, dynamics, syncopation, chord charts, duets, scale forms, phrasing, odd time, and much more. Designed from an MI core curriculum program.




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Toskanisches Blut (9783839224885)

Weihnachten in Florenz: Die Tourismus-Agentin Giulia Franca feiert mit Familie und Freunden Heiligabend. Doch noch vor dem Festessen stolpert ihre Mutter in der Basilica di Santa Maria Novella über die erste Leiche. Ein Racheakt gegen misshandelnde und mordende Männer? Die Spur führt zur Anti-Femminicidio-Bewegung, die gegen häusliche Gewalt kämpft. Justus Fischer, katholischer Pfarrer aus Konstanz, soll eingreifen ...




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